Cannes Contenders: The work top creative chiefs think should win
Debating what great work is - and isn't - in 2026.
Campaign brings together leading creative leaders from around the world to pick the work they'd give Grands Prix in Film and Titanium from this year's shortlist. Learn from and be inspired by this engaging group as they debate what great work is - and isn't - in 2026.
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With over 30 years of experience shaping the advertising landscape, Keka Morelle is one of Latin America’s most influential creative leaders. Currently serving as CCO at Ogilvy Latam, Keka previously spent four years leading WT Brazil as CCO, following key roles as Executive Creative Director at AlmapBBDO and Creative Director at DM9.
Her work has consistently pushed creative boundaries, earning top honors at the world’s most prestigious festivals, including Cannes Lions, D&AD, The One Show, and the Clio Awards. A seasoned juror, Keka’s expertise is highly sought after globally: she served as the Outdoor Jury President at Cannes Lions in 2025 (marking her fourth time on a Cannes jury), led the D&AD Art Direction Jury in 2023, and chaired the Fusion category at the 2024 One Show.
Recognized by Adweek in their prestigious "Creative 100" as a global leader reshaping agency culture, Keka has also been honored as a "Woman to Watch" and is a two-time winner of the coveted Caboré Award for "Creative Professional of the Year" (2018 and 2023).