How can you make your board trust your marketing?
Why do boards often view marketing as a cost to cut rather than an investment to grow? Is it possible that we speak a language they don't value?
To maintain long-term funding, we must change the conversation. This panel discussion, hosted by Campaign and Marketing Week, will help you audit how you present your work and align it with the company’s financial health.
We explore:
What does your CFO actually need to see to approve your budget?
Have you agreed on what 'good' looks like with the finance team before the fiscal year starts?
How does marketing protect the company from market swings?
How do we move from defending our spending to explaining our contribution to the company’s total value?
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Ross Sergeant is Chief Revenue Officer at GB News. Ross brings thirty years of experience across multiple markets, including global media leadership roles at Asahi and Allwyn, alongside a career spanning senior positions on both the client and agency side. Over that time he has built a reputation for an audience-first, evidence-led approach grounded in marketing science, helping some of the world's best-known brands grow. He joined GB News in March 2026 to lead its commercial growth, championing one of the UK's largest and fastest-growing news audiences and inviting the industry to take a fresh look at the evidence.