Marketing to machine: The new reality of a collapsed funnel
Integrated, consumer-focussed AI has remodelled the marketing funnel. Totally.
Consumers have greater control over interactions, transactions and data. AI platforms complete purchases and much more.
It's leading to a future where marketers have little or no interaction with humans.
How will this reshape your metrics, strategy and your ROI? When the customer is an algorithm, you have to learn how to market to a machine.
Join our Cannes panel to explore this – and more.
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Sammy Parker is the Brand Partnerships Lead for Calfreezy, one of the UK's most successful YouTubers and creator, business leaders. Sammy's role includes delivering high level partnerships with brands including Visa, Ebay, Meta, Google, Guinness + many more.
Dimitris is Data & Innovation Strategist at IAB Europe, where he drives work on AI, programmatic advertising, and sustainability. He has a background in economics, statistics, and mathematics and experience developing research projects and standards with publishers, ad tech companies, and agencies across Europe.
As senior vice president, Commerce Media at Mastercard, Jill Moser is responsible for the global commercialization, product development, and market success functions for Mastercard Commerce Media. Jill has been featured for loyalty thought leadership pieces in various publications, podcasts, panels, and keynote speaking engagements and has been recognized by Loyalty360, the Digital Commerce Alliance (of which she sits on the board), the Cardlinx Association. Jill has 1 patent granted and 9 patents pending. Prior to Mastercard, she was the Head of BankAmeriDeals, Partner Rewards and Incentives at Bank of America. Her past experiences also include loyalty leadership positions at companies including Shop Your Way, Inmar, and BlackHawk Incentives. A graduate of the University of Louisville, Jill, along with her husband and four daughters, splits her time between North Carolina and Kentucky and enjoys playing golf and volunteering with the PTA.